Sustainable Supply was founded in 2009 by Brian Fricano, our CEO, in Milwaukee, WI with modest expectations and a vision about how to fill a void in the industrial supply, restroom products, building materials, maintenance and cleaning supplies, MRO, and safety products marketplace. By featuring green options across product categories, we empower our customers to be as green as they want to be. And customers have responded! Sustainable Supply has earned a top 1,000 ranking on Inc. Magazine’s list of the 5,000 fastest growing private companies in the U.S. for three years in a row, and we have been a recipient of Internet Retailer’s top 1,000 ranking for each of the last five years.


We’ve grown from a small operation with only a few employees to the employer of numerous industry-leading product experts in restrooms, eyewash stations, hand washing and more. Our team boasts well over a hundred years of collective experience in supply chain distribution, and our virtual product catalog has surged from under 10,000 in 2009 to over 1,000,000 products shipped from more than 50 distribution centers today. Oh, and Brian moved our corporate headquarters to Colorado in 2013 – a decision the team thinks has been his best, but then again we love seeing the mountains every day!